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Soon railways will start selling media rights that will allow big corporate houses to brand their product on to the entire train inside and outside. Say for example if Sprite is to be brand on a rajdhani train then that train will be announced as “Sprite Rajdhani”. It can sound funny but once the new policy will get implemented names of trains will be announced this way only.

The state owned public transport service is reeling under immense pressure of losses due to which it is in dire need of other ways to earn money.

Since tariff hike is off the ground due to upcoming state elections, therefore by selling media rights railway is trying to achieve an ambitious target of earning Rs. 2000 crore.

A senior railway official told that railways will shun the policy of selling advertisement rights on piece-meal basis and will now allow advertisers to advertise on the whole train inside and outside.

Earlier governments also planned policies like this but it did not worked out. This time plan is on fast-track mode as Prime Minister Narendra Modi recently held a meeting specifically to lay out new ways generating indirect extra incoming for railways.