| Savlon and Paytm Express will soon run on tracks by RailEnquiry Admin on 14 April, 2017 - 11:14 AM | ||
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 RailEnquiry Admin | Savlon and Paytm Express will soon run on tracks on 14 April, 2017 - 11:14 AM | |
Working on strategy over non-tariff revenue generation railway will allow brands to advertise their products on inside and outside of the compartment. Vinyl advertising will used on coaches of premier trains by brands such as PayTM and Savlon to which railway will award contract shortly. Railways, which has earned Rs 10,181 crore from non-fare revenue sector in the 2016-17, set an ambitious target of Rs 14,000 crore in the current fiscal. Advertising over rail under bridge, over bridge and foot over bridge on stations are also a part of non-tariff revenue generation. Initially railway will award the contract for 5 years and depending on performance these contracts can be later increased upto 10 years. Rights for vinyl advertisements on four trains has already been sold. Railway aims to generate upto 1500crore rupees in next few years by awarding advertising through vinyl wrapping on all mail and express trains. Earlier, railways had allowed vinyl wrapping but it failed to attract adequate revenue in the absence of long-term advertising policy framework. | ||